The Journal
Field notes from the
brand strategy bench.
Positioning, pricing, and brand strategy for interior designers. Frameworks we run, mistakes we see, stories from inside the program.
- Field note May 11, 2026
What is Brand Positioning? A Designer's Plain-English Guide
Brand positioning in plain English, with examples designers can actually use. No jargon, no marketing-school pyramids. Just what it means and why it pays.
Read - Pillar May 4, 2026
How to Position Your Interior Design Business So You Stop Competing on Price
Most interior designers compete on price by accident. Here's the positioning framework that stops it, built specifically for design-led service businesses.
Read - Case study April 28, 2026
From One Barrel to 500 a Year: How Croze Nest Repositioned for Craft Distillers
Joe Smith came to Wit & Craft with one barrel sold to one customer. He left with a positioning that built Croze Nest into a craft-distiller specialist booked out a year in advance.
Read - Case study April 28, 2026
From Imposter Syndrome to Pitch-Winning: First District Designs' Brand Lab Story
Kyra Gebhard couldn't name her ideal client or articulate what made her firm different. Here's exactly what changed during The Brand Lab, and the competitive pitch she won in her last weeks of the program.
Read - Marketing April 27, 2026
Interior Design Marketing That Actually Works (When You Have the Right Positioning)
Why most interior design marketing fails before it starts, and the tactics that actually work for boutique studios once the positioning is right.
Read - Niche April 26, 2026
Interior Design Niche: How to Choose Yours and Own It
Why most interior designers stay too broad, the five real niche directions that work for design studios, and how to choose yours without painting yourself into a corner.
Read - Personal branding April 25, 2026
Personal Branding for Interior Designers: A Complete Guide
Why your personal brand matters more than your firm's brand if you run a boutique design studio, and how to build one that earns trust before the first call.
Read - Pricing April 24, 2026
How Interior Designers Can Charge More (Without Losing Clients)
Why most interior designers are stuck on price and what actually moves them off it. The five shifts that let designers raise rates and stop negotiating their worth on every project.
Read - Positioning April 24, 2026
How to Position Your Interior Design Business
A working guide to interior design brand positioning. The five-step process we run inside The Brand Lab to help designers stop blending in, charge more, and win the right clients.
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