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Long-form thinking,
every week.
Positioning, pricing, and brand strategy for interior designers. Drawn from the studio that runs The Brand Lab.
What you'll get: an essay every week, written by Jon Czeranna, on the work of building a positioning that earns premium fees. No recap emails. No "what's happening at the studio" updates. One idea per send, fully developed.
Past topics: why most rebrands don't move the needle, the five-step process for choosing a niche, why pricing pressure is almost always a positioning problem in disguise.
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